Fashion store chain Esprit pins hopes on new CEO.
Fashion retailer Esprit, which recently said it had “lost its soul” as it lost customers to rivals such as H&M and Zara, has hired a former Zara manager to turn its fortunes around.
Jose Manuel Martinez, a 42-year-old Spaniard and former manager of Inditex, the world’s leading fashion retailer which owns the Zara brand, is to take over as Esprit’s new chief executive replacing Ronald van der Vis who quit in June.
The announcement sent Esprit shares, which are listed on the Hong Kong stock exchange, soaring by as much as 28 percent.
But analysts warned investors against pinning their hopes too high.
“The appointment is positive, but it’s still only a first step,” said Deutsche Bank analyst Anne Ling.
And her colleagues at Bank of America-Merrill Lynch predicted that Martinez has a “long and bumpy road” ahead of him.
Esprit is, indeed, not doing well.
Last year, its operating profit shrank to just 70 million euros ($86 million) from close to 400 million euros a year earlier, owing to the cost of a 1.7-billion-euro restructuring programme which will weigh on profits again this year and next year.
At the same time, rivals Zara and H&M are continuing to grow.
On its website, Esprit boasts it is “an international youthful lifestyle brand offering smart, affordable luxury and bringing newness and style to life.”
It operates more than 800 directly managed retail stores in more than 40 countries worldwide.
But outgoing CEO Ronald Van der Vis complained that the group has “gradually lost its soul in recent years.”
In its drive to expand internationally, the “brand’s heritage has been neglected and customers were no longer the centre of attention,” he said.
Esprit is indeed a long way from its beginnings in 1968 when its founders, hippies Douglas and Susie Tompkins — who also set up the North Face brand — sold their clothes from a VW camper van in California.
But the Tompkins left long ago. And Esprit has been listed on the Hong Kong stock exchange since 1993, with its dual headquarters in Ratingen near Duesseldorf in Germany and in Hong Kong.
Sales have been in decline since mid-2008, with its fashion collections failing to capture customers’ imagination.
The departure of its main designer, the Korean-American Melody Harris-Jensbach, in January 2008 has not helped.
Ronald Van der Vis tried to pull the group around by launching a worldwide restructuring last year, including the closure of more than 170 unprofitable stores, notably in North America, Spain, Sweden and Denmark.
At the same time, Esprit is focussing its energies on its main European markets where it plans to open 185 new stores in Germany, Austria, Switzerland, France and the Benelux countries by 2015.It is looking to rejuvenate its image with new concept stores.
Another part of its offensive will be China, its second national market after Germany, where the number of sales outlets will be increased to 1,900 by 2015 from around 1,000 at present.Finally, Martinez is hoping to recapture some of Esprit’s “soul” with the return of designer Melody Harris-Jensbach.


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Modern girls just forgotten how to flirt.

We are committed to the ideal of a successful business woman, trying to make a career in this complex man’s world, and completely forget about the fact that force women to weakness, not in an effort to catch up man.

Compare a beautiful woman with a flower. It would not have been perfect flower, and draws its flavor. So it is with Woman – their ability to attract and flirt feminine behavior.

Did you like it if a man will behave like a woman or a woman to dress?

Another constant error of modern girls is their easy availability. Girls should be aware of the undesirability of kisses on a first date. For example, I talk with a young man: the question of whether you like it if she would allow herself to kiss on a first date, he answered that with a girls to become bored.

But back to flirt. Flirt – the best thing that can come up with a clever girls, he was always unfailingly acts on the boys.

1. It is important to learn how to make eyes, because the eye’s response is an integral part of flirting. So, keep eye contact with someone with whom you’re flirting, at least for a few seconds, then smile and look away.

Then again bestow his chosen mysterious eyes and turn away. Repeat this simple operation once or twice in ten minutes. A man will understand that you’re flirting with him and making eye contact only emphasize the interest in his person.

2. Smile – the most disarming way of flirting techniques. Psychologists and experts in the field of sign language agree that a smile – one of the most important things that make you attractive. Smiling and laughter are very important, it is the fastest and easiest way to get close to man.

3. Hold his attention, that is, if we struck up a conversation between you, use our recommendations to keep the attention of your buddy. To start smiling and keep eye contact with someone. Listen carefully to what he says. What could be nicer, if you listen carefully and admire you! Show that you’re listening to – for example, nod your head.

4 .. Another effective technique of flirting – a light touch: in the hand, shoulder to shoulder, you can flick to fix his tie and collar. 5. One of the most important moments of flirtation – the position of the head. Look at him over his shoulder. … This asymmetry will attract attention, bend your successful show neck, while you maintain eye contact.

6. Start smarten up, the girls look extremely attractive, without knowing when the smooth your hair or clothes, make-up corrected. Try to touch up one’s makeup, with a smile. Tryahnite head perebroste hair on one side – it’s a classic move.

7. Subconsciously attracted to both sexes red moist lips because they symbolize youth and fertility. Some women prefer a bright red lipstick or a cherry burgundy. This will make your lips more brightly, and teeth – whiter. 8. Put a foot on the leg, this is especially true for those who like high heels. Woman sitting in “foot to foot,” it seems very tempting to a man, he subconsciously think that it is especially long legs.

9. The last psychological advice, scientists noticed that people imitate each other if they are passionate conversationalist – his voice, gestures, etc. Adjust the bit under your chosen facial expressions. He leaned back – you are too lean back, etc. If you change yourself for a man, he begins to feel that you and he are very close.


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