Relationship writer

Eric Rogell Writes the Book on Sun Tzu, War and Dating.

Relationship writer Eric Rogell covers the great strategies in the quest for women with his book, “The Art of War for Dating.”
Eric Rogell doesn’t think women are the enemy, but he’s not sure they know that. With that in mind, the businessman, writer and dating coach wrote his book, “The Art of War for Dating.”

Once the head of product design and development for a $600 million mail order company and a Creative Director for national magazines, Rogell is now what the journalism game calls an “influencer.” To the uninitiated, that makes him a lifestyle journalist who writes on the young men’s pleasures of that much-prized 18-45 demographic.

Along the way, he’s observed the successes and failures of his own dating life and the metaphor-mixing slings and arrows suffered by his guy friends. While he doesn’t see dating as a conflict to be endured, he saw enough in the strategy of meeting and getting to know women to draw similarities between the pursuit of the fairer sex and Sun Tzu’s all-purpose text, “The Art of War.”A Crave Online writer can use occasional advise as much as the next guy, so we caught up to Rogell out on the road and fired some salvos at this dating wisdom.

CRAVE ONLINE: When did you get the idea to criss-cross dating with Art of War?
Eric Rogell: I’m not the first guy to look at dating as a war. Look at the phrases that have been used by poets and writers for centuries: Love is a battlefield…The battle of the sexes…All’s fair in love and war…
This battle has been raging between the sexes ever since Eve dropped her “Adam Bomb” back in the First Conflict of the Garden of Eden. And women have been winning the war ever since. They are much better prepared, have much better battlefield training, and have an almost innate sense of how to deflect incoming advances. Plus, they are the keepers of the “prize.”
So, who better to turn to for advice on how to deal with a superior opponent than the master of military strategy himself, Sun Tzu?


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